GEODE+ a division of ROCKETSHOT TV

Output

Output

What We Do: Performance, Press & DOOH Campaigns

Geode runs three integrated marketing services — performance campaigns, press-release distribution for SEO, and DOOH and CTV advertising — designed to build brand authority that lasts beyond the news cycle.

Our

Products

Nº 01 — performance campaigns

Performance campaigns start with rigorous customer segmentation — mapping exactly who buys, and why, before a single ad goes live. Creative is built to match: message, tone and offer aligned to the target market it’s speaking to, not a generic template. Display and cost-per-click campaigns drive that qualified traffic into advertorial landing pages placed inside the editorial environments your customers already trust, then nurture it through to the sale — whether that’s a hero product, a bundle, or a subscription.

Nº 02 — rank on seo with press releases

Alongside that, we build a blog and landing page strategy around genuinely useful articles — content people are actually searching for — each one linked back to your core product or services pages to turn organic attention into qualified traffic.

Authority that outlasts the news cycle: structured to be cited by AI models for answer engine optimisation (AEO) and generative engine optimisation (GEO), so your brand shows up in the answers people are already asking for.

Nº 01

Performance Campaigns

Performance campaigns start with rigorous customer segmentation — mapping exactly who buys, and why, before a single ad goes live. Creative is built to match: message, tone and offer aligned to the target market it's speaking to, not a generic template. Display and cost-per-click campaigns drive that qualified traffic into advertorial landing pages placed inside the editorial environments your customers already trust, then nurture it through to the sale — whether that's a hero product, a bundle, or a subscription.

Nº 02

SEO & Press Releases

Built for organisations that understand authority is accumulated, not announced. We write and distribute press releases that earn attention from the publications your buyers already read, reaching the newswire terminals of leading media organisations across Australia and globally. Alongside that, we build a blog and landing page strategy around genuinely useful articles, each one linked back to your core product or services pages. Authority that outlasts the news cycle: structured to be cited by AI models for answer engine optimisation (AEO) and generative engine optimisation (GEO).

Nº 03

CTV & Out-of-Home (DOOH)

Modulate our products into accessible stacks that suit your budget and your marketing goals. Research shows that brands that are top of mind win the sale. Our premium digital out-of-home networks build that visibility on screens in high traffic locales such as busy roads, train stations, gyms and malls — boosting your campaigns and increasing brand trust exactly where your customers already are.

Nº 03 — build awareness with ctv and out-of-home ads (dooh)

From pieces to purpose

RESULTS YOU CAN EXPECT

Real strategy. Real execution. Real behaviour change. Here’s what working with Geode delivers.

Shifted Consumer Behaviour

We don’t just chase attention — we move people to act. Every campaign is built to turn passive awareness into a conscious decision to engage with your brand.

Earned Media Authority

Press coverage and AI-cited content that make your brand the trusted answer, not just another ad in the feed.

Measurable Commercial Return

From CPC to CTV, every dollar is tracked back to hero product sales, bundle uplift, or subscription growth — not vanity impressions.

Cut-Through Where It Counts

Digital billboards and out-of-home placements that put your brand top of mind exactly where your customers make their decisions.

Insights

DOOH, decoded

Field notes on digital billboards, connected TV and the measurement that proves they work.

View all articles →

Local SEO

Do Billboards Work With Digital Ads? How Digital Billboards Boost Your Social and Search Campaigns

A guide to adding a strategic digital billboard flight to your social and online campaign

6 min read

Read article →

Content Systems

Measuring Digital Billboards: Baseline Modelling, Passback Data and the Cascade

How to measure DOOH properly — geo-based baseline modelling for incremental lift, device ID passback for retargeting, and cascading creative that closes the loop.

5 min read

Read article →

Measurement

The Shift Toward DOOH and CTV Advertising

Completion rates for CTV campaigns outweigh social media campaigns and solve the ad-waste issue

5 min read

Read article →

FREE DIGITAL AUDIT

See Exactly Where Your Brand Stands

Most agencies pitch the same package to every client. We start with data. This audit captures the metrics that reveal your competitive edge — and the gaps your rivals haven’t found yet — so the strategy we build is modulated to what the numbers actually show, not a generic template.

FREQUENTLY ASKED

Questions worth asking before you brief an agency

A branding agency builds the strategic and creative foundation your business stands on — positioning, identity, voice, and the experience that turns first impressions into lasting trust. At GEODE, we treat branding as infrastructure, not decoration: every asset we create is engineered to compound your credibility with every touchpoint.

Branding is who you are. Marketing is how the world finds out. Your brand is the strategic core — the promise, positioning, and personality that stay consistent. Marketing is the distribution engine — campaigns, media, and content that carry that promise to the right audience, at the right moment, for the right cost.

Investment varies with scope, but the real question isn't cost — it's return. A brand system built on strategy compounds in value with every campaign it powers, while a discounted logo package depreciates the moment a competitor out-positions you. We scope every engagement around the outcome you need, not a one-size template.

A considered rebrand typically runs six to twelve weeks from discovery to launch-ready assets, depending on scope — strategy and research first, then identity, then systemisation across every channel. Rushed rebrands are the ones that need redoing in eighteen months; ours are built to hold for years.

Both — the fundamentals don't change. Startups need a brand that earns credibility before the track record exists. Established brands need one that evolves without losing the equity they've already built. GEODE builds brand strategy and identity for wherever you are on that curve.

Brand strategy is the decision-making framework behind everything a business says and shows — who you're for, what you stand for, and why anyone should care. Without it, marketing becomes guesswork. With it, every campaign, price point, and hire becomes an easier decision because the direction is already defined.

We tie every campaign — cost-per-click, press distribution, out-of-home — to a measurable outcome before it launches: cost per acquisition, brand lift, share of voice, or qualified leads. If a channel isn't paying its way, we reallocate the budget. Marketing without measurement is just spend.

We don't sell impressions — we build credibility that compounds. Every service we offer, from press releases to digital billboards, is designed around the same principle: your brand should feel inevitable, not incidental. That's the value-driven impact we build for every client.